How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

Continue reading →

Non-human capitalism: the client-performer hierarchy dies
It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the…

Continue reading →

To business: all about KPI agencies for integrated website promotion
We share insider information, disclose the internal cuisine of integrated website promotion: We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are…

Continue reading →

will demonstrate by my

Professional burnout or career dead end? How to distinguish and cure

“You are probably wondering why I gathered you?”

So my boss said every Monday at a very ordinary meeting. “What stupidity,” I thought distantly, “we know that now you will get to the bottom of everyone in the room.” How I hate you, that guy on the left and the client for whom you have to make excuses. ”

In the evening, I scold myself for these thoughts. The leader should not say so if he wants to become … Stop. And who should I become in this company? There is no higher position, it is impossible to jump to another profession: I have too much specific knowledge that is not suitable to become a director of a company. And in general, at least someone outside the “native” organization. Continue reading

“This is a way to extend childhood”: for which entrepreneurs do not like Russian education
When it comes to Russian education, polar opinions traditionally sound: someone believes that we got the best system in the world from the USSR, and someone scolds the Soviet legacy…

...

How to start telling consumers the truth and not go broke
On the fence, like on the Internet, a lot of things are written. But uncovering a hoax on a network full of information is easier. The Internet is a worldwide…

...

99 ideas of Internet business: from the sale of china phones to the organization of partings
Ideas are much harder to implement than generate. Instead of pondering over years what business to do, it is better to spend time on a business plan and building a…

...

Business inside the business: personal projects of employees threaten the company (no)
I think my case is not the only one. In our country, it is customary to crush the initiative of employees. Still - what if he profits from the company's…

...