How to make money on the Internet for a beginner: proven methods and pitfalls
For the past 8 years, my work has been connected with Internet projects. All this time I interact with people who make money on the Internet (or the Internet gives…

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Currency of social networks. The role of "likes" according to science: a guide for marketers and just "daffodils"
Today, any user of social networks is his own marketer. He can promote himself in VK or Inst as a tough fisherman or the best wife in the world. He…

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To business: all about KPI agencies for integrated website promotion
We share insider information, disclose the internal cuisine of integrated website promotion: We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are…

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the problem

Professional burnout or career dead end? How to distinguish and cure

“You are probably wondering why I gathered you?”

So my boss said every Monday at a very ordinary meeting. “What stupidity,” I thought distantly, “we know that now you will get to the bottom of everyone in the room.” How I hate you, that guy on the left and the client for whom you have to make excuses. ”

In the evening, I scold myself for these thoughts. The leader should not say so if he wants to become … Stop. And who should I become in this company? There is no higher position, it is impossible to jump to another profession: I have too much specific knowledge that is not suitable to become a director of a company. And in general, at least someone outside the “native” organization. Continue reading

How to Turn Problems into Solutions: Flip-to-Action Method

What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate so deeply on problems that they stop thinking about opportunities.

Marginality is falling, readers are massively unsubscribing from the newsletter, no one knows about the new features of the application – such situations can really be confusing. And then the Flip-to-Action method comes into play.

The method was created by Danish product designer Jesper Henriksen. Initially, it was intended for the development of the Customer Journey Map, but it turned out to be workable in other situations. The scheme is based on reframing a problem, generating an idea, and creating a solution sketch.

Of course, there are times when ideas are generated in a continuous stream without special methods or outside help. But what to do when this does not happen? Howl at the moon? Not worth it. Better try Flip-to-Action! Continue reading

What freelancers need to know about self-employment
Working in the shade for a digital sphere freelancer is a common thing. If the tax authorities come and check, then to a neighbor who bakes cakes or makes nails,…

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The business "by eye", or How I profakapila business of my dreams
Back in 2012, I first tried my hand at business - I opened a store for informals, which worked offline for less than a month. The loan after this adventure…

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How to Turn Problems into Solutions: Flip-to-Action Method
What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate…

...

What freelancers need to know about self-employment
Working in the shade for a digital sphere freelancer is a common thing. If the tax authorities come and check, then to a neighbor who bakes cakes or makes nails,…

...