About people's dreams and fears: how to make a readable blog on any topic
“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and…

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Profitability of growing oyster mushrooms
Exotic oyster mushroom continues to increase interest in consumers and is becoming increasingly popular. So, there is a product that is in good demand. This fact raises the question of…

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Personal story: how a copywriter lives and works with an income of 150,000 rubles
Today we will have an unusual format. A copywriter who earns 150,000 rubles a month tells about his daily routine, incomes and vacations. Moreover, he works alone, without his agency…

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How marketers humiliate consumers: what to do with a lack of professional ethics?

“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” – we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.

Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person.

And how, tell me, should an ordinary consumer with some self-esteem perceive, say, such an article on the Texterra blog: “A lead magnet is a delicate way to draw a customer into a sales funnel”?

The network is full of quality guides that actually tell everyone and everyone about “how do we put a ring in the nose of the consumer and take him where we need to.” Continue reading

COMPOSITION OF FODDER FOR Bunnies, Pigs, Hens and Cows Gives a Profitable Business
An interesting business idea about the production of granular feed from the point of view of quality and profitability. Briefly about the concept of business. The composition of granular feed…

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Non-human capitalism: the client-performer hierarchy dies
It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the…

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Crammed bumps: how I looked for work since 99, business rake and quarrels with relatives
The nature of the fakaps is a strange thing. On the one hand, you kind of learn from your mistakes. On the other hand, you always repeat them. The magic…

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What if you are 40-50, the profession is outdated, it is difficult to work? We go to the "figure"
The scale of the quiet drama that is being played out on the Russian labor market is still very few people realize. Unless high-end recruiters and analysts. But it’s directly,…

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