How to hack personal finance: practical tips that have changed thousands of lives
Few people want to work hard for a mercenary all their lives. And this is a completely adequate desire, because the body is aging every year, and employers are squeezing…

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Mistakes in finances that put a business at risk
Here the entrepreneur opened a business. Developed a product in demand, conducted market research, found its target audience. He went through packaging courses and made a cool website, hired cool…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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What if you are 40-50, the profession is outdated, it is difficult to work? We go to the “figure”

The scale of the quiet drama that is being played out on the Russian labor market is still very few people realize. Unless high-end recruiters and analysts. But it’s directly, personally experienced by people in their forties who lose their jobs and find that finding a new one with the same income level has become some kind of unsolvable problem.

Age discrimination (ageism) does not flourish somewhere in the West that invented the word, but here in Russia. Many of those over forty are keenly aware that they are not needed in the economy. Or what will become unnecessary tomorrow. In fact, we are talking about tens of millions of potential unemployed.

What if you are 40-50, the profession is outdated, it is difficult to work? We go to the “figure”
But these people are at an age when their matured children still need financial support, and the condition of their aged parents already urgently requires it. Double responsibility and double oppression – in alarming times of the growing threat to remain without decent earnings. Continue reading

About people’s dreams and fears: how to make a readable blog on any topic

“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and its functionality. The main torment is the choice of topics. It persecutes both editors, and individual authors, and lone bloggers. We want virality, getting into a nerve, discussions in the comments. In order to convert all this who is much to what: in sales, in audience growth, in personal authority, in strengthening the brand image.

For every challenge – professional and personal – we usually want to respond with some universal strategy. As if it is possible. This is the property of the human psyche: it seems to us that there is a certain magic wand, someone owns it and it is not us. Therefore, you need to get your own.

There are no magic wands, but there is still a content strategy that claims to be universal. Simplified, it looks something like this: you need to write about what is consistent with the dreams and fears of large groups of potential readers. And generally it doesn’t matter what the topic of the blog is. Continue reading

“This is a way to extend childhood”: for which entrepreneurs do not like Russian education

When it comes to Russian education, polar opinions traditionally sound: someone believes that we got the best system in the world from the USSR, and someone scolds the Soviet legacy and all modern innovations.

By the day of the student, Rusbase had learned from entrepreneurs and top managers why they did not like Russian education and whether it could help young people start their own business.

Andrey Teslenko, co-founder of Mishka AI
The Russian education system in the bulk is completely divorced from reality. It is a parallel universe. The big problem I see is the romanticization of the image of an entrepreneur among students. And often this is done precisely by the state or by state money. In reality, students, due to their age, do not have enough experience to create a business capable of survival and scaling. Citing several successful people who created startups as students as examples (for example, Mark Zuckerberg) is a classic “survivor’s mistake”.

Gleb Kharitonov, founder of Briskly Continue reading

“Hack” procrastination: how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are "I", yesterday they were, tomorrow…

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About people's dreams and fears: how to make a readable blog on any topic
“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and…

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MACHINE FOR MACARONS IN HOME FOOD PRODUCTION
A pasta machine as a business idea deserves due attention. This is one of the most economical ways to do business at home. To start a pasta business with such…

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Where they teach business: formats and programs of business education with the comments of graduates
I analyzed the proposals of business schools, universities, centers of continuing education, online platforms and programs for supporting small businesses. Then she identified 8 ways to get the skills, knowledge…

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