“Hack” procrastination: how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are "I", yesterday they were, tomorrow…

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“This is a way to extend childhood”: for which entrepreneurs do not like Russian education
When it comes to Russian education, polar opinions traditionally sound: someone believes that we got the best system in the world from the USSR, and someone scolds the Soviet legacy…

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Professional burnout or career dead end? How to distinguish and cure
“You are probably wondering why I gathered you?” So my boss said every Monday at a very ordinary meeting. “What stupidity,” I thought distantly, “we know that now you will…

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present themselves

How to start telling consumers the truth and not go broke

On the fence, like on the Internet, a lot of things are written. But uncovering a hoax on a network full of information is easier. The Internet is a worldwide garbage dump, but people have learned to masterfully distinguish between edible and rotten, true company values ​​from deception for the sake of profit.

In an article about why insincere companies do not live long in the digital age.

Authentic brands collect less negative online
An authentic brand product is not just a product
Instead of conclusions: 4 tips for gaining your voice
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Why the truth wins not only in the Hollywood action movie, but also in marketing Continue reading

Problems at the start of a business: where to lay straws, opening a business
When launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not…

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Where they teach business: formats and programs of business education with the comments of graduates
I analyzed the proposals of business schools, universities, centers of continuing education, online platforms and programs for supporting small businesses. Then she identified 8 ways to get the skills, knowledge…

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Mistakes in finances that put a business at risk
Here the entrepreneur opened a business. Developed a product in demand, conducted market research, found its target audience. He went through packaging courses and made a cool website, hired cool…

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Profitability of growing oyster mushrooms
Exotic oyster mushroom continues to increase interest in consumers and is becoming increasingly popular. So, there is a product that is in good demand. This fact raises the question of…

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