point that experimental
Currency of social networks. The role of “likes” according to science: a guide for marketers and just “daffodils”
Today, any user of social networks is his own marketer. He can promote himself in VK or Inst as a tough fisherman or the best wife in the world. He can position himself on Facebook as an intellectual who even sings about the Heisenberg uncertainty principle in his soul. The main marketer of the success of self-promotion of the “social network”, the human marketer intuitively considers “likes”. And he’s damn right! But let’s understand – why?
Likes are somewhat mysterious, even for SMM professionals. In fact, we know only one thing about them: organically (and not wound up), an uploaded post receives more coverage in social networks – this is how smart tape algorithms work.
This knowledge is enough for many. But I want to understand the underlying mechanisms, since we all work in the “economy of attention” and want to earn more by straining less. So let’s dig in earnest. So…
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