Non-human capitalism: the client-performer hierarchy dies
It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the…

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To business: all about KPI agencies for integrated website promotion
We share insider information, disclose the internal cuisine of integrated website promotion: We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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personal perception

About people’s dreams and fears: how to make a readable blog on any topic

“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and its functionality. The main torment is the choice of topics. It persecutes both editors, and individual authors, and lone bloggers. We want virality, getting into a nerve, discussions in the comments. In order to convert all this who is much to what: in sales, in audience growth, in personal authority, in strengthening the brand image.

For every challenge – professional and personal – we usually want to respond with some universal strategy. As if it is possible. This is the property of the human psyche: it seems to us that there is a certain magic wand, someone owns it and it is not us. Therefore, you need to get your own.

There are no magic wands, but there is still a content strategy that claims to be universal. Simplified, it looks something like this: you need to write about what is consistent with the dreams and fears of large groups of potential readers. And generally it doesn’t matter what the topic of the blog is. Continue reading

Growth Hacking: How to Grow a Company More Than Twice Every Year

The topic of growth has always been important for business. If we remove the effect of a fashionable theme, then the focus on growth is a trend. In digital, even in the second or third degree. Nevertheless, the founders and top managers, as well as the teams themselves, have different ideas about this dish and how it is eaten.

But let’s take as a basis the very concept of explosive growth – no matter what approaches and views are used, the main thing is that it works, would give business growth from 100% and higher year to year.

What do you want to talk about in this article? We will debunk several myths about the expectations of all parties and the right tactics that will allow us to act correctly and achieve faster significant results.

Here is what we will talk about:

myths that are better to get rid of;
analytics first and effects calculator; Continue reading

Freelancer path: what awaits those who have started working remotely
I have been a freelancer for almost 4 years. Every day I go to social networks and see a bunch of advertising webinars and free courses on the delights of…

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BUSINESS RECIPES FOR COOKING SOAP FROM THE SOAP BASIS
Today, quite a few people use new recipes and are engaged in the production of natural soap from a soap base at home and at the same time, some of…

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EVALUATION OF THE SITE VALUE AND HOW TO SELL THE SITES
The number of people buying stocks and real estate is constantly growing, everyone is trying to make a quick dollar. However, most do not appreciate the huge opportunities in the…

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Non-human capitalism: the client-performer hierarchy dies
It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the…

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