needed only for
We share insider information, disclose the internal cuisine of integrated website promotion:
We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are only two options, and you need to choose one.
We talk about the features of the KPI installation and analyze the real schemes of our agency (with examples of fixes and variable rate calculation formulas).
We spread the truth about the profitability of integrated Internet marketing.
The article will definitely be of interest to other agencies, but it will be more useful for business representatives: our current and future clients.
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Which KPIs are suitable and which are not, and why
Integrated business promotion on the Internet can be estimated by a dozen metrics. However, as a KPI of a digital agency, only two indicators are suitable. Continue reading