Problems at the start of a business: where to lay straws, opening a business
When launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not…

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INTERNET BUSINESS IDEAS DO NOT REQUIRE PROFILE INVESTMENTS
The Internet is a fascinating world of business ideas. This is not only a virtual world that serves as a repository of information and communication, but also opens up opportunities…

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Growth Hacking: How to Grow a Company More Than Twice Every Year
The topic of growth has always been important for business. If we remove the effect of a fashionable theme, then the focus on growth is a trend. In digital, even…

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look at different metrics

What if you are 40-50, the profession is outdated, it is difficult to work? We go to the “figure”

The scale of the quiet drama that is being played out on the Russian labor market is still very few people realize. Unless high-end recruiters and analysts. But it’s directly, personally experienced by people in their forties who lose their jobs and find that finding a new one with the same income level has become some kind of unsolvable problem.

Age discrimination (ageism) does not flourish somewhere in the West that invented the word, but here in Russia. Many of those over forty are keenly aware that they are not needed in the economy. Or what will become unnecessary tomorrow. In fact, we are talking about tens of millions of potential unemployed.

What if you are 40-50, the profession is outdated, it is difficult to work? We go to the “figure”
But these people are at an age when their matured children still need financial support, and the condition of their aged parents already urgently requires it. Double responsibility and double oppression – in alarming times of the growing threat to remain without decent earnings. Continue reading

What freelancers need to know about self-employment

Working in the shade for a digital sphere freelancer is a common thing. If the tax authorities come and check, then to a neighbor who bakes cakes or makes nails, and not to an unknown copywriter, targetologist, UX-designer or SMM-box. It is also necessary to find it on the Internet, and who will contact this? But that was before.

Now banks are more sensitive to money transfers so as not to indulge in corruption, shadow income and the financing of terrorism. The robot automatically checks private payments and at any time can block the card to determine where the money came from. Only the freelancer who works legally can explain.

I got into an uncomfortable situation a few years ago when my WebMoney wallet was blocked. Technical support asked me for documents confirming the source of funds. What could I provide them if I worked with some webmaster directly without a contract? The wallet was not unlocked, the money – five thousand rubles – was not returned.
There is a risk that a competitor, a dissatisfied customer or just an envious person will file a complaint about illegal business activities. Continue reading

About people’s dreams and fears: how to make a readable blog on any topic

“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and its functionality. The main torment is the choice of topics. It persecutes both editors, and individual authors, and lone bloggers. We want virality, getting into a nerve, discussions in the comments. In order to convert all this who is much to what: in sales, in audience growth, in personal authority, in strengthening the brand image.

For every challenge – professional and personal – we usually want to respond with some universal strategy. As if it is possible. This is the property of the human psyche: it seems to us that there is a certain magic wand, someone owns it and it is not us. Therefore, you need to get your own.

There are no magic wands, but there is still a content strategy that claims to be universal. Simplified, it looks something like this: you need to write about what is consistent with the dreams and fears of large groups of potential readers. And generally it doesn’t matter what the topic of the blog is. Continue reading

GROWING GREEN IN A GREENHOUSE BRINGES INCOME ALL YEAR ROUND
To grow feathers of onions, lettuce, dill, parsley and other greens in a greenhouse today is a fairly promising occupation and how a profitable business justifies itself completely. What could…

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Advertising is heartless. But how to love your neighbor and make money on it?
I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes…

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“Hack” procrastination: how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are "I", yesterday they were, tomorrow…

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Business inside the business: personal projects of employees threaten the company (no)
I think my case is not the only one. In our country, it is customary to crush the initiative of employees. Still - what if he profits from the company's…

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