Currency of social networks. The role of "likes" according to science: a guide for marketers and just "daffodils"
Today, any user of social networks is his own marketer. He can promote himself in VK or Inst as a tough fisherman or the best wife in the world. He…

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“Hack” procrastination: how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are "I", yesterday they were, tomorrow…

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BUSINESS RECIPES FOR COOKING SOAP FROM THE SOAP BASIS
Today, quite a few people use new recipes and are engaged in the production of natural soap from a soap base at home and at the same time, some of…

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journalists respect

How marketers humiliate consumers: what to do with a lack of professional ethics?

“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” – we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.

Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person.

And how, tell me, should an ordinary consumer with some self-esteem perceive, say, such an article on the Texterra blog: “A lead magnet is a delicate way to draw a customer into a sales funnel”?

The network is full of quality guides that actually tell everyone and everyone about “how do we put a ring in the nose of the consumer and take him where we need to.” Continue reading

“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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Business inside the business: personal projects of employees threaten the company (no)
I think my case is not the only one. In our country, it is customary to crush the initiative of employees. Still - what if he profits from the company's…

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Non-human capitalism: the client-performer hierarchy dies
It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the…

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EVALUATION OF THE SITE VALUE AND HOW TO SELL THE SITES
The number of people buying stocks and real estate is constantly growing, everyone is trying to make a quick dollar. However, most do not appreciate the huge opportunities in the…

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