What freelancers need to know about self-employment
Working in the shade for a digital sphere freelancer is a common thing. If the tax authorities come and check, then to a neighbor who bakes cakes or makes nails,…

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Crammed bumps: how I looked for work since 99, business rake and quarrels with relatives
The nature of the fakaps is a strange thing. On the one hand, you kind of learn from your mistakes. On the other hand, you always repeat them. The magic…

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Currency of social networks. The role of "likes" according to science: a guide for marketers and just "daffodils"
Today, any user of social networks is his own marketer. He can promote himself in VK or Inst as a tough fisherman or the best wife in the world. He…

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help the employee realize

To business: all about KPI agencies for integrated website promotion

We share insider information, disclose the internal cuisine of integrated website promotion:

We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are only two options, and you need to choose one.
We talk about the features of the KPI installation and analyze the real schemes of our agency (with examples of fixes and variable rate calculation formulas).
We spread the truth about the profitability of integrated Internet marketing.
The article will definitely be of interest to other agencies, but it will be more useful for business representatives: our current and future clients.

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Which KPIs are suitable and which are not, and why
Integrated business promotion on the Internet can be estimated by a dozen metrics. However, as a KPI of a digital agency, only two indicators are suitable. Continue reading

Business inside the business: personal projects of employees threaten the company (no)

I think my case is not the only one. In our country, it is customary to crush the initiative of employees. Still – what if he profits from the company’s resources, and even grows into a competitor? Of course, situations when an employee leaves, taking with him a dozen customers, and opens his competitive business, do happen. But are personal projects of employees really so dangerous? Let’s get it right.

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To prohibit is useless
If a person so wants to launch his project that this desire does not let go, no prohibitions will stop. Continue reading

BUSINESS RECIPES FOR COOKING SOAP FROM THE SOAP BASIS
Today, quite a few people use new recipes and are engaged in the production of natural soap from a soap base at home and at the same time, some of…

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10 reasons why the boss is to blame for the laziness and curvature of employees
Finding a good employee is hard, right? Like the employer. Over the eight years of my working experience, I managed to work in six companies and in three of them…

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ADDING EVALUATED VALUE OF THE SITE
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Useful self-deception: making work a game is the only way to survive
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of "I live, I wonder, mom and…

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