How to Turn Problems into Solutions: Flip-to-Action Method
What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate…

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Profitability of growing oyster mushrooms
Exotic oyster mushroom continues to increase interest in consumers and is becoming increasingly popular. So, there is a product that is in good demand. This fact raises the question of…

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Where they teach business: formats and programs of business education with the comments of graduates
I analyzed the proposals of business schools, universities, centers of continuing education, online platforms and programs for supporting small businesses. Then she identified 8 ways to get the skills, knowledge…

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evolutionary mechanism

Advertising is heartless. But how to love your neighbor and make money on it?

I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes abusive. And it began to symbolize a strategically losing approach that is killing a business’s reputation.

We take for granted that the psychology of the “average person”, dictated to him by nature, filled the Internet with crap, as Elena Torshina speaks with skill.

But the mass of negativity on the network is created not so much by ordinary people who consume content, who respond to it with teenage-style comments and aggressive posts on social networks. But rather, the content producers themselves (including the army of advertisers) are flooding our everyday digital world with rotten meat.

Digital requires advertising in the literal sense of the word – it is impossible to circumvent its implementation in most Internet ecosystems because the “content” part of the network itself can only exist economically thanks to it. Continue reading

Business inside the business: personal projects of employees threaten the company (no)
I think my case is not the only one. In our country, it is customary to crush the initiative of employees. Still - what if he profits from the company's…

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BUSINESS RECIPES FOR COOKING SOAP FROM THE SOAP BASIS
Today, quite a few people use new recipes and are engaged in the production of natural soap from a soap base at home and at the same time, some of…

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DOMAIN SPACE MARKET GROWS INCREASING DOMAINS COST OF DOMAINS
The Internet Corporation for Assigned Names and Numbers (ICANN), which owns Internet domain management, accepts proposals for registering new generic top-level domains. There are currently 21 global top-level generic names…

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Subscription shopping services. Success Mechanics for American Projects
Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing the customer to join, the service should…

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