Mistakes in finances that put a business at risk
Here the entrepreneur opened a business. Developed a product in demand, conducted market research, found its target audience. He went through packaging courses and made a cool website, hired cool…

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How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

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HOW THE VALUE OF A DOMAIN NAME DETERMINES THE INCOME OF THE SITE
In February 2012, the domain name - Sarees.in was sold, the cost of the domain name was already $ 9,500, according to the website DNJournal.com - the site of domain…

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Business inside the business: personal projects of employees threaten the company (no)

I think my case is not the only one. In our country, it is customary to crush the initiative of employees. Still – what if he profits from the company’s resources, and even grows into a competitor? Of course, situations when an employee leaves, taking with him a dozen customers, and opens his competitive business, do happen. But are personal projects of employees really so dangerous? Let’s get it right.

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To prohibit is useless
If a person so wants to launch his project that this desire does not let go, no prohibitions will stop. Continue reading

Personal story: how a copywriter lives and works with an income of 150,000 rubles

Today we will have an unusual format. A copywriter who earns 150,000 rubles a month tells about his daily routine, incomes and vacations. Moreover, he works alone, without his agency or a team of other authors in submission. But in 5-7 projects at the same time. The material contains valuable observations and useful tips for freelancers.

Hello friends! This article is unlikely to attract your attention, if we were to change the copywriter to a designer, marketer or programmer. They have such a level of income is much more common and not at all surprising.

But it’s a shame for my writing fraternity, because the rate of 30 rubles for 1,000 characters is still often found. On the other hand, the majority of “business writers” produce such a weak product that it is not worth even three chervonets. But I am sure that there are few of them, so I will try to help good authors raise the bar of their income. Continue reading

About people's dreams and fears: how to make a readable blog on any topic
“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and…

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What if you are 40-50, the profession is outdated, it is difficult to work? We go to the "figure"
The scale of the quiet drama that is being played out on the Russian labor market is still very few people realize. Unless high-end recruiters and analysts. But it’s directly,…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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How to start telling consumers the truth and not go broke
On the fence, like on the Internet, a lot of things are written. But uncovering a hoax on a network full of information is easier. The Internet is a worldwide…

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