Business company

10 reasons why the boss is to blame for the laziness and curvature of employees
Finding a good employee is hard, right? Like the employer. Over the eight years of my working experience, I managed to work in six companies and in three of them…

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Growth Hacking: How to Grow a Company More Than Twice Every Year
The topic of growth has always been important for business. If we remove the effect of a fashionable theme, then the focus on growth is a trend. In digital, even…

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Profitability of growing oyster mushrooms
Exotic oyster mushroom continues to increase interest in consumers and is becoming increasingly popular. So, there is a product that is in good demand. This fact raises the question of…

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What if you are 40-50, the profession is outdated, it is difficult to work? We go to the “figure”

The scale of the quiet drama that is being played out on the Russian labor market is still very few people realize. Unless high-end recruiters and analysts. But it’s directly, personally experienced by people in their forties who lose their jobs and find that finding a new one with the same income level has become some kind of unsolvable problem.

Age discrimination (ageism) does not flourish somewhere in the West that invented the word, but here in Russia. Many of those over forty are keenly aware that they are not needed in the economy. Or what will become unnecessary tomorrow. In fact, we are talking about tens of millions of potential unemployed.

What if you are 40-50, the profession is outdated, it is difficult to work? We go to the “figure”
But these people are at an age when their matured children still need financial support, and the condition of their aged parents already urgently requires it. Double responsibility and double oppression – in alarming times of the growing threat to remain without decent earnings. Continue reading

What freelancers need to know about self-employment

Working in the shade for a digital sphere freelancer is a common thing. If the tax authorities come and check, then to a neighbor who bakes cakes or makes nails, and not to an unknown copywriter, targetologist, UX-designer or SMM-box. It is also necessary to find it on the Internet, and who will contact this? But that was before.

Now banks are more sensitive to money transfers so as not to indulge in corruption, shadow income and the financing of terrorism. The robot automatically checks private payments and at any time can block the card to determine where the money came from. Only the freelancer who works legally can explain.

I got into an uncomfortable situation a few years ago when my WebMoney wallet was blocked. Technical support asked me for documents confirming the source of funds. What could I provide them if I worked with some webmaster directly without a contract? The wallet was not unlocked, the money – five thousand rubles – was not returned.
There is a risk that a competitor, a dissatisfied customer or just an envious person will file a complaint about illegal business activities. Continue reading

About people’s dreams and fears: how to make a readable blog on any topic

“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and its functionality. The main torment is the choice of topics. It persecutes both editors, and individual authors, and lone bloggers. We want virality, getting into a nerve, discussions in the comments. In order to convert all this who is much to what: in sales, in audience growth, in personal authority, in strengthening the brand image.

For every challenge – professional and personal – we usually want to respond with some universal strategy. As if it is possible. This is the property of the human psyche: it seems to us that there is a certain magic wand, someone owns it and it is not us. Therefore, you need to get your own.

There are no magic wands, but there is still a content strategy that claims to be universal. Simplified, it looks something like this: you need to write about what is consistent with the dreams and fears of large groups of potential readers. And generally it doesn’t matter what the topic of the blog is. Continue reading

“This is a way to extend childhood”: for which entrepreneurs do not like Russian education

When it comes to Russian education, polar opinions traditionally sound: someone believes that we got the best system in the world from the USSR, and someone scolds the Soviet legacy and all modern innovations.

By the day of the student, Rusbase had learned from entrepreneurs and top managers why they did not like Russian education and whether it could help young people start their own business.

Andrey Teslenko, co-founder of Mishka AI
The Russian education system in the bulk is completely divorced from reality. It is a parallel universe. The big problem I see is the romanticization of the image of an entrepreneur among students. And often this is done precisely by the state or by state money. In reality, students, due to their age, do not have enough experience to create a business capable of survival and scaling. Citing several successful people who created startups as students as examples (for example, Mark Zuckerberg) is a classic “survivor’s mistake”.

Gleb Kharitonov, founder of Briskly Continue reading

Growth Hacking: How to Grow a Company More Than Twice Every Year

The topic of growth has always been important for business. If we remove the effect of a fashionable theme, then the focus on growth is a trend. In digital, even in the second or third degree. Nevertheless, the founders and top managers, as well as the teams themselves, have different ideas about this dish and how it is eaten.

But let’s take as a basis the very concept of explosive growth – no matter what approaches and views are used, the main thing is that it works, would give business growth from 100% and higher year to year.

What do you want to talk about in this article? We will debunk several myths about the expectations of all parties and the right tactics that will allow us to act correctly and achieve faster significant results.

Here is what we will talk about:

myths that are better to get rid of;
analytics first and effects calculator; Continue reading

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HOME MINI BAKERY FOR THE PRODUCTION OF BAKERY AND CONFECTIONERY
The business idea of ​​a home mini-bakery is very attractive from many angles. On the one hand, there is a high demand for manufactured products. Demand for food will always…

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PAID FIELD FOR MINI FOOTBALL, HEALTHY BUSINESS
Football is everyone’s favorite, useful, interesting game. Paid field for mini-football is a rather promising business idea, but in the presence of start-up capital. To open this kind of business…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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PAID FIELD FOR MINI FOOTBALL, HEALTHY BUSINESS
Football is everyone’s favorite, useful, interesting game. Paid field for mini-football is a rather promising business idea, but in the presence of start-up capital. To open this kind of business…

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