Non-human capitalism: the client-performer hierarchy dies
It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the…

Continue reading →

“Hack” procrastination: how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are "I", yesterday they were, tomorrow…

Continue reading →

PAID FIELD FOR MINI FOOTBALL, HEALTHY BUSINESS
Football is everyone’s favorite, useful, interesting game. Paid field for mini-football is a rather promising business idea, but in the presence of start-up capital. To open this kind of business…

Continue reading →

world is changing

To business: all about KPI agencies for integrated website promotion

We share insider information, disclose the internal cuisine of integrated website promotion:

We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are only two options, and you need to choose one.
We talk about the features of the KPI installation and analyze the real schemes of our agency (with examples of fixes and variable rate calculation formulas).
We spread the truth about the profitability of integrated Internet marketing.
The article will definitely be of interest to other agencies, but it will be more useful for business representatives: our current and future clients.

You have blocked the ability to receive notifications; you are subscribed to notifications
Which KPIs are suitable and which are not, and why
Integrated business promotion on the Internet can be estimated by a dozen metrics. However, as a KPI of a digital agency, only two indicators are suitable. Continue reading

The business “by eye”, or How I profakapila business of my dreams

Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid 3 more years 🙁

I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.

Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.

You have blocked the ability to receive notifications; you are subscribed to notifications
A little background Continue reading

Advertising is heartless. But how to love your neighbor and make money on it?

I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes abusive. And it began to symbolize a strategically losing approach that is killing a business’s reputation.

We take for granted that the psychology of the “average person”, dictated to him by nature, filled the Internet with crap, as Elena Torshina speaks with skill.

But the mass of negativity on the network is created not so much by ordinary people who consume content, who respond to it with teenage-style comments and aggressive posts on social networks. But rather, the content producers themselves (including the army of advertisers) are flooding our everyday digital world with rotten meat.

Digital requires advertising in the literal sense of the word – it is impossible to circumvent its implementation in most Internet ecosystems because the “content” part of the network itself can only exist economically thanks to it. Continue reading

ADDING EVALUATED VALUE OF THE SITE
Do you have a Web site? Let him earn passive income over a long period. Be prepared to conduct regular maintenance and content updates. Does the previous owner invest in…

...

INDUSTRIAL BREEDING OF RABBITS | BUSINESS TECHNOLOGIES IN HOME
We offer you a rabbit breeding business. The concept of rabbit breeding is quite obvious. The consumer’s great interest in rabbit meat is of interest to the producer, who begins…

...

How to hack personal finance: practical tips that have changed thousands of lives
Few people want to work hard for a mercenary all their lives. And this is a completely adequate desire, because the body is aging every year, and employers are squeezing…

...

Mistakes in finances that put a business at risk
Here the entrepreneur opened a business. Developed a product in demand, conducted market research, found its target audience. He went through packaging courses and made a cool website, hired cool…

...