How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

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SUNFLOWER OILS READY-UP BUSINESS IDEA
Churn is the basis of the business idea of ​​producing sunflower oil even today, with the right approach, it is of interest from the point of view of investment. Many…

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INDUSTRIAL BREEDING OF RABBITS | BUSINESS TECHNOLOGIES IN HOME
We offer you a rabbit breeding business. The concept of rabbit breeding is quite obvious. The consumer’s great interest in rabbit meat is of interest to the producer, who begins…

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world is changing

To business: all about KPI agencies for integrated website promotion

We share insider information, disclose the internal cuisine of integrated website promotion:

We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are only two options, and you need to choose one.
We talk about the features of the KPI installation and analyze the real schemes of our agency (with examples of fixes and variable rate calculation formulas).
We spread the truth about the profitability of integrated Internet marketing.
The article will definitely be of interest to other agencies, but it will be more useful for business representatives: our current and future clients.

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Which KPIs are suitable and which are not, and why
Integrated business promotion on the Internet can be estimated by a dozen metrics. However, as a KPI of a digital agency, only two indicators are suitable. Continue reading

The business “by eye”, or How I profakapila business of my dreams

Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid 3 more years 🙁

I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.

Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.

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A little background Continue reading

Advertising is heartless. But how to love your neighbor and make money on it?

I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes abusive. And it began to symbolize a strategically losing approach that is killing a business’s reputation.

We take for granted that the psychology of the “average person”, dictated to him by nature, filled the Internet with crap, as Elena Torshina speaks with skill.

But the mass of negativity on the network is created not so much by ordinary people who consume content, who respond to it with teenage-style comments and aggressive posts on social networks. But rather, the content producers themselves (including the army of advertisers) are flooding our everyday digital world with rotten meat.

Digital requires advertising in the literal sense of the word – it is impossible to circumvent its implementation in most Internet ecosystems because the “content” part of the network itself can only exist economically thanks to it. Continue reading

To business: all about KPI agencies for integrated website promotion
We share insider information, disclose the internal cuisine of integrated website promotion: We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are…

...

Production of quail eggs in bulk at home
A very simple and effective business idea is offered to your attention: the production of quail eggs and the cultivation of Japanese domesticated quails for meat. With the appropriate number…

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How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

...

Personal story: how a copywriter lives and works with an income of 150,000 rubles
Today we will have an unusual format. A copywriter who earns 150,000 rubles a month tells about his daily routine, incomes and vacations. Moreover, he works alone, without his agency…

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