“You are a marketer, I trust you” – how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of mistakes that cost him dearly:
I designed the site and social networks for another person, because of which I had to create everything anew.
I did not conclude a contract with specialists, ran into a fraudster, lost money.
I did not want to help the marketer in the work on the project – I leaked money and delayed the deadlines for the project.
I did not prepare the sales department to launch a new service – I lost customers.
This article will be useful for businessmen who are promoting on the Internet or want to do it.
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Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing the customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business is becoming more predictable, because payments are received regularly.
At the same time, buyers also benefit – they get the service or products they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases.
Today we’ll talk about subscriptions for things, since this business model looks promising for development in Russia.
Table of contents:
How does Amazon earn millions of dollars on subscriptions?
I want regular surprises. And to get more, but pay less!
With the boxes for girls, is there any other examples? Continue reading
I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes abusive. And it began to symbolize a strategically losing approach that is killing a business’s reputation.
We take for granted that the psychology of the “average person”, dictated to him by nature, filled the Internet with crap, as Elena Torshina speaks with skill.
But the mass of negativity on the network is created not so much by ordinary people who consume content, who respond to it with teenage-style comments and aggressive posts on social networks. But rather, the content producers themselves (including the army of advertisers) are flooding our everyday digital world with rotten meat.
Digital requires advertising in the literal sense of the word – it is impossible to circumvent its implementation in most Internet ecosystems because the “content” part of the network itself can only exist economically thanks to it. Continue reading