Currency of social networks. The role of "likes" according to science: a guide for marketers and just "daffodils"
Today, any user of social networks is his own marketer. He can promote himself in VK or Inst as a tough fisherman or the best wife in the world. He…

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“You are a marketer, I trust you” - how the business wanted to enter a new market, but in the end lost the website and money
Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of…

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Crammed bumps: how I looked for work since 99, business rake and quarrels with relatives
The nature of the fakaps is a strange thing. On the one hand, you kind of learn from your mistakes. On the other hand, you always repeat them. The magic…

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who could

The business “by eye”, or How I profakapila business of my dreams

Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid 3 more years 🙁

I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.

Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.

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About people’s dreams and fears: how to make a readable blog on any topic

“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and its functionality. The main torment is the choice of topics. It persecutes both editors, and individual authors, and lone bloggers. We want virality, getting into a nerve, discussions in the comments. In order to convert all this who is much to what: in sales, in audience growth, in personal authority, in strengthening the brand image.

For every challenge – professional and personal – we usually want to respond with some universal strategy. As if it is possible. This is the property of the human psyche: it seems to us that there is a certain magic wand, someone owns it and it is not us. Therefore, you need to get your own.

There are no magic wands, but there is still a content strategy that claims to be universal. Simplified, it looks something like this: you need to write about what is consistent with the dreams and fears of large groups of potential readers. And generally it doesn’t matter what the topic of the blog is. Continue reading

“This is a way to extend childhood”: for which entrepreneurs do not like Russian education

When it comes to Russian education, polar opinions traditionally sound: someone believes that we got the best system in the world from the USSR, and someone scolds the Soviet legacy and all modern innovations.

By the day of the student, Rusbase had learned from entrepreneurs and top managers why they did not like Russian education and whether it could help young people start their own business.

Andrey Teslenko, co-founder of Mishka AI
The Russian education system in the bulk is completely divorced from reality. It is a parallel universe. The big problem I see is the romanticization of the image of an entrepreneur among students. And often this is done precisely by the state or by state money. In reality, students, due to their age, do not have enough experience to create a business capable of survival and scaling. Citing several successful people who created startups as students as examples (for example, Mark Zuckerberg) is a classic “survivor’s mistake”.

Gleb Kharitonov, founder of Briskly Continue reading

How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

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Advertising is heartless. But how to love your neighbor and make money on it?
I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes…

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Non-human capitalism: the client-performer hierarchy dies
It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the…

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INTERNET BUSINESS IDEAS DO NOT REQUIRE PROFILE INVESTMENTS
The Internet is a fascinating world of business ideas. This is not only a virtual world that serves as a repository of information and communication, but also opens up opportunities…

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