Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing the customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business is becoming more predictable, because payments are received regularly.
At the same time, buyers also benefit – they get the service or products they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases.
Today we’ll talk about subscriptions for things, since this business model looks promising for development in Russia.
Table of contents:
How does Amazon earn millions of dollars on subscriptions?
I want regular surprises. And to get more, but pay less!
With the boxes for girls, is there any other examples? Continue reading
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday they were, tomorrow we will also be “I”.
This fundamental error becomes clear when we are faced with procrastination. In a striking way, at the moment when you need to show your “constant qualities” and begin the necessary work, we turn into unreasonable children, ready to be distracted by anything, just not to get down to business.
To choose keywords, write a post for social networks, draw up a content plan, prepare a tax return on time – these are tasks that our brain understands, and we even have the skill to solve them. But we are ready to fail the deadlines for no reason, and then scared to wonder – why did we do this?
Deadline ringing a bell
Despite the fact that science is still far from understanding the principles of the human brain, it has quite seriously advanced in the study of chemical-electric processes of motivation and reward. Continue reading
Today we will have an unusual format. A copywriter who earns 150,000 rubles a month tells about his daily routine, incomes and vacations. Moreover, he works alone, without his agency or a team of other authors in submission. But in 5-7 projects at the same time. The material contains valuable observations and useful tips for freelancers.
Hello friends! This article is unlikely to attract your attention, if we were to change the copywriter to a designer, marketer or programmer. They have such a level of income is much more common and not at all surprising.
But it’s a shame for my writing fraternity, because the rate of 30 rubles for 1,000 characters is still often found. On the other hand, the majority of “business writers” produce such a weak product that it is not worth even three chervonets. But I am sure that there are few of them, so I will try to help good authors raise the bar of their income. Continue reading