Personal story: how a copywriter lives and works with an income of 150,000 rubles
Today we will have an unusual format. A copywriter who earns 150,000 rubles a month tells about his daily routine, incomes and vacations. Moreover, he works alone, without his agency…

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Useful self-deception: making work a game is the only way to survive
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of "I live, I wonder, mom and…

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GROWING GREEN IN A GREENHOUSE BRINGES INCOME ALL YEAR ROUND
To grow feathers of onions, lettuce, dill, parsley and other greens in a greenhouse today is a fairly promising occupation and how a profitable business justifies itself completely. What could…

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When there were

How to Turn Problems into Solutions: Flip-to-Action Method

What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate so deeply on problems that they stop thinking about opportunities.

Marginality is falling, readers are massively unsubscribing from the newsletter, no one knows about the new features of the application – such situations can really be confusing. And then the Flip-to-Action method comes into play.

The method was created by Danish product designer Jesper Henriksen. Initially, it was intended for the development of the Customer Journey Map, but it turned out to be workable in other situations. The scheme is based on reframing a problem, generating an idea, and creating a solution sketch.

Of course, there are times when ideas are generated in a continuous stream without special methods or outside help. But what to do when this does not happen? Howl at the moon? Not worth it. Better try Flip-to-Action! Continue reading

Non-human capitalism: the client-performer hierarchy dies

It is unlikely that anyone will remember when the taxi drivers stopped knowing the way. When the knowledge of the city ceased to be as much a part of the profession as the ability to twist the steering wheel.

When to build a route became the responsibility of the client, and the client ceased to be surprised. Is it because the former taxi drivers grew old and left the business, and new ones, almost without exception, came in their place? Or did it just coincide, and was it part of something bigger, some kind of global process?

One way or another, and the passenger could no longer expect that the car would be brought to the porch, that the driver would exit and open the door, and then the passenger would doze off in pillows or admire the views, because everything else was the driver’s care. Now the passenger had to run around the block to look for this idiot, and then be on his guard the whole trip so that this idiot did not turn where he didn’t need to, that is, work with him as a navigator, for his money, we’ll notice in brackets. It turned out that the passenger no longer buys the service, but enters into a kind of cooperation with the driver, where they, as it were, temporarily united in a team, jointly solve the problem of delivering one of them to the destination. Continue reading

Work less and do more: 4 effective tricks
When you are seriously engaged in any area of ​​the digital sphere, at some point you no longer have enough time. Until recently, you yourself were looking for work and…

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Work less and do more: 4 effective tricks
When you are seriously engaged in any area of ​​the digital sphere, at some point you no longer have enough time. Until recently, you yourself were looking for work and…

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Profitability of growing oyster mushrooms
Exotic oyster mushroom continues to increase interest in consumers and is becoming increasingly popular. So, there is a product that is in good demand. This fact raises the question of…

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HOW MANY IDEAS FOR ONLINE BUSINESS BRING A SITE
If you are the owner of a site with thematic content, and even get constant traffic, then your time has come and it's time to get money for your efforts.…

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