We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday they were, tomorrow we will also be “I”.
This fundamental error becomes clear when we are faced with procrastination. In a striking way, at the moment when you need to show your “constant qualities” and begin the necessary work, we turn into unreasonable children, ready to be distracted by anything, just not to get down to business.
To choose keywords, write a post for social networks, draw up a content plan, prepare a tax return on time – these are tasks that our brain understands, and we even have the skill to solve them. But we are ready to fail the deadlines for no reason, and then scared to wonder – why did we do this?
Deadline ringing a bell
Despite the fact that science is still far from understanding the principles of the human brain, it has quite seriously advanced in the study of chemical-electric processes of motivation and reward. Continue reading