How to Turn Problems into Solutions: Flip-to-Action Method
What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate…

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Problems at the start of a business: where to lay straws, opening a business
When launching a new project, we think more about prospects, financial independence, success, benefits for the world, rather than about problems. A positive attitude is important. Without it, it’s not…

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Personal story: how a copywriter lives and works with an income of 150,000 rubles
Today we will have an unusual format. A copywriter who earns 150,000 rubles a month tells about his daily routine, incomes and vacations. Moreover, he works alone, without his agency…

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super food restaurant

How to start telling consumers the truth and not go broke

On the fence, like on the Internet, a lot of things are written. But uncovering a hoax on a network full of information is easier. The Internet is a worldwide garbage dump, but people have learned to masterfully distinguish between edible and rotten, true company values ​​from deception for the sake of profit.

In an article about why insincere companies do not live long in the digital age.

Authentic brands collect less negative online
An authentic brand product is not just a product
Instead of conclusions: 4 tips for gaining your voice
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Why the truth wins not only in the Hollywood action movie, but also in marketing Continue reading

Advertising is heartless. But how to love your neighbor and make money on it?
I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes…

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HOME MINI BAKERY FOR THE PRODUCTION OF BAKERY AND CONFECTIONERY
The business idea of ​​a home mini-bakery is very attractive from many angles. On the one hand, there is a high demand for manufactured products. Demand for food will always…

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Profitability of growing oyster mushrooms
Exotic oyster mushroom continues to increase interest in consumers and is becoming increasingly popular. So, there is a product that is in good demand. This fact raises the question of…

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Professional burnout or career dead end? How to distinguish and cure
“You are probably wondering why I gathered you?” So my boss said every Monday at a very ordinary meeting. “What stupidity,” I thought distantly, “we know that now you will…

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