Advertising is heartless. But how to love your neighbor and make money on it?
I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes…

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GROWING GREEN IN A GREENHOUSE BRINGES INCOME ALL YEAR ROUND
To grow feathers of onions, lettuce, dill, parsley and other greens in a greenhouse today is a fairly promising occupation and how a profitable business justifies itself completely. What could…

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MACHINE FOR MACARONS IN HOME FOOD PRODUCTION
A pasta machine as a business idea deserves due attention. This is one of the most economical ways to do business at home. To start a pasta business with such…

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The business “by eye”, or How I profakapila business of my dreams

Back in 2012, I first tried my hand at business – I opened a store for informals, which worked offline for less than a month. The loan after this adventure paid 3 more years 🙁

I made all the mistakes that are possible. With that approach, things were doomed to failure, but it still hurts me.

Experienced entrepreneurs, for sure, will laugh at my fakaps. But for newcomers who are now on fire with an idea and are ready to put everything on it, my story will break pink glasses and help to look at my plans more critically.

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A little background Continue reading

Subscription shopping services. Success Mechanics for American Projects

Businesses with a subscription model grow like mushrooms, and this looks logical: with the “subscription” approach, both entrepreneurs and consumers win. Once convincing the customer to join, the service should no longer compete for each of its next purchases, but may concentrate on the quality of services and recruiting new consumers. Business is becoming more predictable, because payments are received regularly.

At the same time, buyers also benefit – they get the service or products they need at a bargain price, and can free up their time and attention for more interesting activities than routine purchases.

Today we’ll talk about subscriptions for things, since this business model looks promising for development in Russia.

Table of contents:
How does Amazon earn millions of dollars on subscriptions?
I want regular surprises. And to get more, but pay less!
With the boxes for girls, is there any other examples? Continue reading

Advertising is heartless. But how to love your neighbor and make money on it?

I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes abusive. And it began to symbolize a strategically losing approach that is killing a business’s reputation.

We take for granted that the psychology of the “average person”, dictated to him by nature, filled the Internet with crap, as Elena Torshina speaks with skill.

But the mass of negativity on the network is created not so much by ordinary people who consume content, who respond to it with teenage-style comments and aggressive posts on social networks. But rather, the content producers themselves (including the army of advertisers) are flooding our everyday digital world with rotten meat.

Digital requires advertising in the literal sense of the word – it is impossible to circumvent its implementation in most Internet ecosystems because the “content” part of the network itself can only exist economically thanks to it. Continue reading

Professional burnout or career dead end? How to distinguish and cure
“You are probably wondering why I gathered you?” So my boss said every Monday at a very ordinary meeting. “What stupidity,” I thought distantly, “we know that now you will…

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Freelancer path: what awaits those who have started working remotely
I have been a freelancer for almost 4 years. Every day I go to social networks and see a bunch of advertising webinars and free courses on the delights of…

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Production of quail eggs in bulk at home
A very simple and effective business idea is offered to your attention: the production of quail eggs and the cultivation of Japanese domesticated quails for meat. With the appropriate number…

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DOMAIN SPACE MARKET GROWS INCREASING DOMAINS COST OF DOMAINS
The Internet Corporation for Assigned Names and Numbers (ICANN), which owns Internet domain management, accepts proposals for registering new generic top-level domains. There are currently 21 global top-level generic names…

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