We share insider information, disclose the internal cuisine of integrated website promotion:
We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are only two options, and you need to choose one.
We talk about the features of the KPI installation and analyze the real schemes of our agency (with examples of fixes and variable rate calculation formulas).
We spread the truth about the profitability of integrated Internet marketing.
The article will definitely be of interest to other agencies, but it will be more useful for business representatives: our current and future clients.
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Which KPIs are suitable and which are not, and why
Integrated business promotion on the Internet can be estimated by a dozen metrics. However, as a KPI of a digital agency, only two indicators are suitable. Continue reading
Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of “I live, I wonder, mom and dad love me” to the state of “go and pay for your life yourself.” This transformation from a butterfly into a dung beetle is especially difficult for introverts and creative people.
A relatively recent VTsIOM survey conducted in May 2019 shows that 21% of working Russians, if they had the means to live, would quit and never work again. And 22% would change jobs.
It is interesting to understand what causes people to choose their profession. Here they are (percentages are not summarized, it was possible to give several answers):
circumstances – 34%; Continue reading