Profitability of growing oyster mushrooms
Exotic oyster mushroom continues to increase interest in consumers and is becoming increasingly popular. So, there is a product that is in good demand. This fact raises the question of…

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GROWING GREEN IN A GREENHOUSE BRINGES INCOME ALL YEAR ROUND
To grow feathers of onions, lettuce, dill, parsley and other greens in a greenhouse today is a fairly promising occupation and how a profitable business justifies itself completely. What could…

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PAID FIELD FOR MINI FOOTBALL, HEALTHY BUSINESS
Football is everyone’s favorite, useful, interesting game. Paid field for mini-football is a rather promising business idea, but in the presence of start-up capital. To open this kind of business…

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Sociologists usually

To business: all about KPI agencies for integrated website promotion

We share insider information, disclose the internal cuisine of integrated website promotion:

We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are only two options, and you need to choose one.
We talk about the features of the KPI installation and analyze the real schemes of our agency (with examples of fixes and variable rate calculation formulas).
We spread the truth about the profitability of integrated Internet marketing.
The article will definitely be of interest to other agencies, but it will be more useful for business representatives: our current and future clients.

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Which KPIs are suitable and which are not, and why
Integrated business promotion on the Internet can be estimated by a dozen metrics. However, as a KPI of a digital agency, only two indicators are suitable. Continue reading

Useful self-deception: making work a game is the only way to survive

Nobody was born to work. Most children from wealthy Russian families aged 18-24 experience a dramatic and often shocking transition from the state of “I live, I wonder, mom and dad love me” to the state of “go and pay for your life yourself.” This transformation from a butterfly into a dung beetle is especially difficult for introverts and creative people.

A relatively recent VTsIOM survey conducted in May 2019 shows that 21% of working Russians, if they had the means to live, would quit and never work again. And 22% would change jobs.

It is interesting to understand what causes people to choose their profession. Here they are (percentages are not summarized, it was possible to give several answers):

circumstances – 34%; Continue reading

Where they teach business: formats and programs of business education with the comments of graduates
I analyzed the proposals of business schools, universities, centers of continuing education, online platforms and programs for supporting small businesses. Then she identified 8 ways to get the skills, knowledge…

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Mistakes in finances that put a business at risk
Here the entrepreneur opened a business. Developed a product in demand, conducted market research, found its target audience. He went through packaging courses and made a cool website, hired cool…

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The business "by eye", or How I profakapila business of my dreams
Back in 2012, I first tried my hand at business - I opened a store for informals, which worked offline for less than a month. The loan after this adventure…

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Business inside the business: personal projects of employees threaten the company (no)
I think my case is not the only one. In our country, it is customary to crush the initiative of employees. Still - what if he profits from the company's…

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