We share insider information, disclose the internal cuisine of integrated website promotion:
We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are only two options, and you need to choose one.
We talk about the features of the KPI installation and analyze the real schemes of our agency (with examples of fixes and variable rate calculation formulas).
We spread the truth about the profitability of integrated Internet marketing.
The article will definitely be of interest to other agencies, but it will be more useful for business representatives: our current and future clients.
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Which KPIs are suitable and which are not, and why
Integrated business promotion on the Internet can be estimated by a dozen metrics. However, as a KPI of a digital agency, only two indicators are suitable. Continue reading
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are “I”, yesterday they were, tomorrow we will also be “I”.
This fundamental error becomes clear when we are faced with procrastination. In a striking way, at the moment when you need to show your “constant qualities” and begin the necessary work, we turn into unreasonable children, ready to be distracted by anything, just not to get down to business.
To choose keywords, write a post for social networks, draw up a content plan, prepare a tax return on time – these are tasks that our brain understands, and we even have the skill to solve them. But we are ready to fail the deadlines for no reason, and then scared to wonder – why did we do this?
Deadline ringing a bell
Despite the fact that science is still far from understanding the principles of the human brain, it has quite seriously advanced in the study of chemical-electric processes of motivation and reward. Continue reading
“You are probably wondering why I gathered you?”
So my boss said every Monday at a very ordinary meeting. “What stupidity,” I thought distantly, “we know that now you will get to the bottom of everyone in the room.” How I hate you, that guy on the left and the client for whom you have to make excuses. ”
In the evening, I scold myself for these thoughts. The leader should not say so if he wants to become … Stop. And who should I become in this company? There is no higher position, it is impossible to jump to another profession: I have too much specific knowledge that is not suitable to become a director of a company. And in general, at least someone outside the “native” organization. Continue reading