How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

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What freelancers need to know about self-employment
Working in the shade for a digital sphere freelancer is a common thing. If the tax authorities come and check, then to a neighbor who bakes cakes or makes nails,…

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MAKING YOUR OWN FURNITURE FURNITURE
Do-it-yourself cabinet furniture is an affordable business idea. You can start with minimal investment. Then in the future you can quickly upgrade the equipment of your home production of cabinet…

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nerves in the future

“You are a marketer, I trust you” – how the business wanted to enter a new market, but in the end lost the website and money

Trusting people is good. But if you have a business, do not do it better. The article describes the real story of how a gullible businessman made a number of mistakes that cost him dearly:

I designed the site and social networks for another person, because of which I had to create everything anew.
I did not conclude a contract with specialists, ran into a fraudster, lost money.
I did not want to help the marketer in the work on the project – I leaked money and delayed the deadlines for the project.
I did not prepare the sales department to launch a new service – I lost customers.
This article will be useful for businessmen who are promoting on the Internet or want to do it.

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