What freelancers need to know about self-employment
Working in the shade for a digital sphere freelancer is a common thing. If the tax authorities come and check, then to a neighbor who bakes cakes or makes nails,…

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How to Turn Problems into Solutions: Flip-to-Action Method
What do marketers, product designers, business owners, and editors have in common? They all work with problems and test hypotheses to resolve them. However, there are times when professionals concentrate…

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99 ideas of Internet business: from the sale of china phones to the organization of partings
Ideas are much harder to implement than generate. Instead of pondering over years what business to do, it is better to spend time on a business plan and building a…

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monitor the equivalent

Advertising is heartless. But how to love your neighbor and make money on it?

I have a dream. I would like for creative creators to take science seriously. And so that for perfectly rational reasons, the word “hype” in a professional “digital” environment becomes abusive. And it began to symbolize a strategically losing approach that is killing a business’s reputation.

We take for granted that the psychology of the “average person”, dictated to him by nature, filled the Internet with crap, as Elena Torshina speaks with skill.

But the mass of negativity on the network is created not so much by ordinary people who consume content, who respond to it with teenage-style comments and aggressive posts on social networks. But rather, the content producers themselves (including the army of advertisers) are flooding our everyday digital world with rotten meat.

Digital requires advertising in the literal sense of the word – it is impossible to circumvent its implementation in most Internet ecosystems because the “content” part of the network itself can only exist economically thanks to it. Continue reading

How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

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To business: all about KPI agencies for integrated website promotion
We share insider information, disclose the internal cuisine of integrated website promotion: We explain which indicators are suitable as key, and which cannot be used and why. Spoiler: There are…

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Crammed bumps: how I looked for work since 99, business rake and quarrels with relatives
The nature of the fakaps is a strange thing. On the one hand, you kind of learn from your mistakes. On the other hand, you always repeat them. The magic…

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SUNFLOWER OILS READY-UP BUSINESS IDEA
Churn is the basis of the business idea of ​​producing sunflower oil even today, with the right approach, it is of interest from the point of view of investment. Many…

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