“What to write about?” Is a fundamental problem of the editorial staff of the blog, thematic media, and the community on social networks. Secondary article distribution systems, blog design and its functionality. The main torment is the choice of topics. It persecutes both editors, and individual authors, and lone bloggers. We want virality, getting into a nerve, discussions in the comments. In order to convert all this who is much to what: in sales, in audience growth, in personal authority, in strengthening the brand image.
For every challenge – professional and personal – we usually want to respond with some universal strategy. As if it is possible. This is the property of the human psyche: it seems to us that there is a certain magic wand, someone owns it and it is not us. Therefore, you need to get your own.
There are no magic wands, but there is still a content strategy that claims to be universal. Simplified, it looks something like this: you need to write about what is consistent with the dreams and fears of large groups of potential readers. And generally it doesn’t matter what the topic of the blog is. Continue reading
The topic of growth has always been important for business. If we remove the effect of a fashionable theme, then the focus on growth is a trend. In digital, even in the second or third degree. Nevertheless, the founders and top managers, as well as the teams themselves, have different ideas about this dish and how it is eaten.
But let’s take as a basis the very concept of explosive growth – no matter what approaches and views are used, the main thing is that it works, would give business growth from 100% and higher year to year.
What do you want to talk about in this article? We will debunk several myths about the expectations of all parties and the right tactics that will allow us to act correctly and achieve faster significant results.
Here is what we will talk about:
myths that are better to get rid of;
analytics first and effects calculator; Continue reading