How marketers humiliate consumers: what to do with a lack of professional ethics?
“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” - we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees…

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An interesting business idea about the production of granular feed from the point of view of quality and profitability. Briefly about the concept of business. The composition of granular feed…

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How to hack personal finance: practical tips that have changed thousands of lives
Few people want to work hard for a mercenary all their lives. And this is a completely adequate desire, because the body is aging every year, and employers are squeezing…

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corporate hedonism

How marketers humiliate consumers: what to do with a lack of professional ethics?

“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” – we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.

Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person.

And how, tell me, should an ordinary consumer with some self-esteem perceive, say, such an article on the Texterra blog: “A lead magnet is a delicate way to draw a customer into a sales funnel”?

The network is full of quality guides that actually tell everyone and everyone about “how do we put a ring in the nose of the consumer and take him where we need to.” Continue reading

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