99 ideas of Internet business: from the sale of china phones to the organization of partings
Ideas are much harder to implement than generate. Instead of pondering over years what business to do, it is better to spend time on a business plan and building a…

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“This is a way to extend childhood”: for which entrepreneurs do not like Russian education
When it comes to Russian education, polar opinions traditionally sound: someone believes that we got the best system in the world from the USSR, and someone scolds the Soviet legacy…

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FREQUENT WALNUT VARIETIES GIVE GREAT YIELD AND PROFIT
The cultivation of prolific walnut varieties brings a steady income for many years. At the very beginning of the organization of activity, it is necessary to understand the nut varieties,…

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corporate hedonism

How marketers humiliate consumers: what to do with a lack of professional ethics?

“Warm customer”, “customer touch”, “building a sales funnel”, “landing page” – we use these terms every day. And we don’t think about doing it publicly, but an attentive consumer sees how we are trying to “plant” it, “throw it into the funnel” and “warm it up” somewhere.

Until about 2000, the manipulative terminology of marketers almost did not go beyond professional conferences, planning meetings in the marketing departments of companies, university audiences, special studies and books. But the Internet came and changed everything. Marketers themselves made thematic blogs and the media, in which they arranged such a professional striptease that they take a flurry of an unprepared person.

And how, tell me, should an ordinary consumer with some self-esteem perceive, say, such an article on the Texterra blog: “A lead magnet is a delicate way to draw a customer into a sales funnel”?

The network is full of quality guides that actually tell everyone and everyone about “how do we put a ring in the nose of the consumer and take him where we need to.” Continue reading

Professional burnout or career dead end? How to distinguish and cure
“You are probably wondering why I gathered you?” So my boss said every Monday at a very ordinary meeting. “What stupidity,” I thought distantly, “we know that now you will…

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SUNFLOWER OILS READY-UP BUSINESS IDEA
Churn is the basis of the business idea of ​​producing sunflower oil even today, with the right approach, it is of interest from the point of view of investment. Many…

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FREQUENT WALNUT VARIETIES GIVE GREAT YIELD AND PROFIT
The cultivation of prolific walnut varieties brings a steady income for many years. At the very beginning of the organization of activity, it is necessary to understand the nut varieties,…

...

“Hack” procrastination: how do I do work that I don’t want to do
We think we are sentient beings. We even believe that we have a certain “I” that has constant and unchanging qualities. Allegedly, today we are "I", yesterday they were, tomorrow…

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